The principles of SEO writing changed when Google introduced an algorithm shift in 2013. In case you are a freelance writer that focuses on offering this kind of content, below are some of the essential things to keep in mind.
Keywords are not the focus anymore. This is because after Google dug through a lot of data, their research team discovered that ranking a site highly merely on targeting keywords is easy to do. They also learned that spammers use this tip and so churn out a great deal of crap content. Therefore, the search engine made the rules of ranking the websites harder based on churned content and the targeted keywords. They require variety in the content you provide and the keywords you use. They also require that you begin utilizing branded anchor text.
The changes in Google algorithms state that you do not employ a single keyword on your anchor text repeatedly. For the same reason they require that you don’t use some keywords targeted in the content to fill your website, they don’t want you to the same in the anchor text. They demand that you be creative and use variety. You should not use an exact match anchor text and spam sites are known for this. Most of the exact anchor text doesn’t use the right grammar. But, most spammers still utilize them since there are lots of searches conducted for these words.
The logic behind this is that no legit company like linknow media reviews wants any misspelled or grammatically incorrect. If you’re doing so; you risk the sinking of your website’s rankings.
The latest updates in Google algorithms are to punish the sites that employ SEO tactics which are illegal and reward those which serve their visitors well. The main goal of these updates was to reduce the hacking and spamming while giving webmasters the tools they required to fix websites which were hacked.
The key point is that Google is tracking how you build backlinks and you might be in hot soup should you have many non-relevant or low carb backlinks to your site. Google is also evaluating the rate at which you build backlinks. If your website is new and you also get spikes of a sudden, Google raises a red flag. It might ignore your backlinks and will likely sandbox the website.
The points above are the many ways in which Google Algorithms have influenced SEO that any search engine optimization firm must be conscious of. The main idea is that it is becoming harder to rank highly in SERPs which opens up opportunities for digital marketing and web design companies like Linknow media that provide quality Linknow media reviews and content.